A QUICK NOTE: My old lettering hobby, The “The” Project, has been resuscitated as a charitable font of 126 “The” wordmarks after years of lying fallow.
See more, or give $5.00 to get a font, some SVGs, and a (PDF) book:
>>> etsy.com/shop/thetheproject <<<
![](https://freight.cargo.site/t/original/i/2e714499f86f12ddad593001b6e7e1d8aded092635685706e63083485082c785/Art-director1.jpg)
![](https://freight.cargo.site/t/original/i/56069dd2c2b7642937127f32dc3ca3f53f9c507c7c868f6c44e3427261fbf6c3/Ardent-typographer1.jpg)
![](https://freight.cargo.site/t/original/i/2d2a0aad9b51c1122997bcac96b91d9dae5d63d701b62e5a6840085c574ea136/Portrait-0513-NoahKalina.jpg)
![](https://freight.cargo.site/t/original/i/e231bae00937d82b5ac5767a1be4295cacfd3630d75d0a882c3e072a56f38dda/0118-cover.jpg)
![](https://freight.cargo.site/t/original/i/86b709fb5a0fdd9ab137443ee05cbd177be2226befc781f03a99b5dd8f2def52/Portrait-0118-RobertClark.jpg)
![](https://freight.cargo.site/t/original/i/0b70e0c1a974707d79f1a9ee6cacc1cccb0ef20ec96d6267351cadaf96595bb0/Portrait-0118-LinesLab1.jpg)
![](https://freight.cargo.site/t/original/i/83df142c8221962f5971e8aefb47911cff4e1e0bde32006dc668605c1847fe72/Portrait-0118-LinesLab2.jpg)
AN ANECDOTE: Architect David Benjamin’s portrait was an early assignment. He graciously put up with my “benevolent mad scientist” photo direction. Poor form—his good-weird work deserved better. In 2018, Benjamin’s research into algorithmic design was our cover feature on “Reprogramming Practice.” Disruption, technology, new business models, whatnot. Second-chance improvements: simple portrait, expression his own, honest lighting. Kismet of a good photographer pairing his stripy sweater with his stripy building. Add two flavors of monospace fonts for science’s sake and headline lettering based on his work. Benjamin was first of 10 profiles, without budget or time for matching portrait shoots. No willpower to run inconsistent pick-up headshots. On-theme generative plotter portraits were cheap enough to guiltily cross the illustration picket line. We embraced bots—reprogrammed our practice. Disparate parts were uniformed-up with bonus 3D-printed headlines.
![](https://freight.cargo.site/t/original/i/4f0beae5530ecd88441fd7a7999ff1bd34ca811b672ea44e864c47d76b128ecd/In-an-industry-3.gif)
![](https://freight.cargo.site/t/original/i/ff259f4e13d000e5e6f900be89d37af58ca57509baef895a66479dab4ae9a5a7/0518-cover2_2500_c2.jpg)
![](https://freight.cargo.site/t/original/i/80bae74365a79efe7ff412680b391808525f7050d4b195ad1ee21e70efafb7f8/0518a_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/663b50e38861bd80bf6ec27306ba7eecba5a5390957bcb990b304cafcdf26828/0518b_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/a2e938c31b9ae32c7b87f10c9c0c358f5b9c41b0fbc0c7005cc02c4b005306d1/0518c_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/04037a40c6d5111d0ebbde844e4c8e28d4205b28e0d894123ee4a9da94391ae2/0518d_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/a6a6f2ba40b520970e767dc2e3d702a71f723baac24e0e89a9b68063c77cf5c7/0518e_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/faaadf12a235c851f3544e10dbecc4c82574b1104f3415e74da061f79de0d25f/0518f_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/7799cd9f50cb5b1b5141015d1e8d9c397b49a67625ccc0218f5eb2f92f229ace/0518g_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/beb61bfca92be7861dba3cb36255f49c20cf6b1da3b54f26401df2db3424da9c/This-one-editorially-direct-1.gif)
![](https://freight.cargo.site/t/original/i/4027e0d2b4d4f69c1aa769e3c820bd45742fecc457a45ec074eacc1683e7485e/1017a-cov.jpg)
![](https://freight.cargo.site/t/original/i/595b580fdf1af8d42ef2410d30cd97ab9c9160700cc0a2548ce5b74164f222d1/1017b-2500.jpg)
![](https://freight.cargo.site/t/original/i/0c738a5500e8c14e8cb721696a4cc34d4a3c5a254e0f6a01bc7637e21a491825/1017c-2500.jpg)
![](https://freight.cargo.site/t/original/i/881f045b0e1512be2f1a3ec7769f380479548998ee5c07a36bbaadd3bfc9b3e9/1017d-2500.jpg)
![](https://freight.cargo.site/t/original/i/bd14a070335ca7bbeb63a267fa8e0804b257d3a5120c523765b701ee2b7b0615/1017e-2500.jpg)
![](https://freight.cargo.site/t/original/i/cf5e70831134655f72a4ab589a202b2f026ca680f07fd19587296d64794e3bfb/1017g-2500.jpg)
![](https://freight.cargo.site/t/original/i/91129c855cc8042f52e90bdab4c9b3a9e5cb2ad318ac86c3b2b6f2fe58e9d233/1017h-2500.jpg)
![](https://freight.cargo.site/t/original/i/a9b1ea7950a7a09af25906d66d854d2caa7befa7528e708d008df38a9569c9d4/1017f-2500.jpg)
![](https://freight.cargo.site/t/original/i/3681f0e7097b02f0818414d8b5d856c07caacad7559dea763c7c449bd7196fd7/TheClimateisChangingSoMustArchitecture-4.gif)
![](https://freight.cargo.site/t/original/i/9759f9d6722b1aa2c88ac1a9e68e5df7a946c2b30bde128c99ad590418d29366/90-percent-3.gif)
![](https://freight.cargo.site/t/original/i/be4e837c2f9eb5c4d460138540542ac4c9ad908159f1794c5d822ac8baf77c30/JMayerH-1113-2500.jpg)
![](https://freight.cargo.site/t/original/i/90ad38ecd4abb87b7a9ac93321150e04cad22dcffe436e675e1cf3c258591853/JMayerH-1113a-2500.jpg)
![](https://freight.cargo.site/t/original/i/5fda91fc2858925d113779ff1ac70fa29f79de84c6f73c064baad34ae21b39de/JMayerH-1113c-2500.jpg)
![](https://freight.cargo.site/t/original/i/f1597c81943ec46a86c68b942212590c3a1d0dfa4cc612ec0fa65478c90604b0/JMayerH-1113d-2500.jpg)
![](https://freight.cargo.site/t/original/i/199ea0cdb7305db218d8f646bf53d731e6bfaa6bef945feebcc20644025c1ae8/JMayerH-1113e-2500.jpg)
![](https://freight.cargo.site/t/original/i/0cbb4451fcc4108f6c7b015eb5f19482dbb520dd317cd8bd1e0563ca5ba9ea45/JMayerH-1113f-2500.jpg)
![](https://freight.cargo.site/t/original/i/54766f3eda7ac54c052eea70073f9549accc3528f5aa4a205f65e853d5fe9b44/JMayerH-1113g-2500.jpg)
![](https://freight.cargo.site/t/original/i/4cf74ffedcf46fc70401b4d265b6839362321fc2ccfc4bd0ac13407b06c9e75f/JMayerH-1113v-2500.jpg)
![](https://freight.cargo.site/t/original/i/ce685a683510de2e2eb94ff70c8eb2c7ee3a493457318370041d5feefd7f504c/Dummy-headline-2.jpg)
![](https://freight.cargo.site/t/original/i/41ec7905a8c74d04dadde2e517b5e905a049f0da98cdfa94bd4195115cd65cd2/Stern-2018-cover2_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/3df87655496d7438202f25e127d0d0c6ec85e6b8fe88cae944f568281c501a24/Stern-2018a_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/505eff0c9d8ad8b69b37fb4f53389bf9c35a54dc964ed6c19a8e47513b73ec5a/Stern-2018b_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/18ae449b120f333c614c58f3108937f85144ad1f5e835fa7484802001657899b/Stern-2018c_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/eaf121b3ef7fb5575d4160b6edd8123f971ff9346e2b579bb7f8e7fb26ff496e/Stern-2018d_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/00a502ccd6f6e5787c310db9a312c1ba176e84a4af6e337fc2e9c5d381f06c6d/techwizard-2.jpg)
![](https://freight.cargo.site/t/original/i/a4acfb902b437b23968918326a7131cbf5b9d8b2e0769e0088448f5e200bfe54/0119a_2500_c2.jpg)
![](https://freight.cargo.site/t/original/i/32a256a6bc49d62401bbeb930ab94f5cf18795185d174c606de238a8cfa5e0d6/0119_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/29c50f30561c4469647d4433fb0c62923acabcb3265260467a59983db5d18370/0119c_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/59432d99719f287a425c6c66d0b70fc27135d1a530fe378b94d146288c7f80e9/0119d_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/e3ddc80ba294278703b3c70946c9decfdbb82c1b4d08bd72938043bd88dc01d8/0119e_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/29af10dd1fe4035a0e416e76d1bb73b420cd6fcb3b7d1c98c0f6f1c14c3f70d4/0119f_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/97b7aba578ea0f0c94194f062b420b92dc410428a7e753f65861b4953cade143/0119g_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/2ea5696a62b240cdf60ae22470790f5d62a19dd470926aa049df22bbc5de624f/0119i_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/fb575c511676f5005469b1c4164d5c8fe0522542d96f0fe2bd66dd6af1acfd85/0119b_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/fcf5055fe3d20915efabe3f2daa29caf945d28b19eb0b5ab1aa4c7ba26ac193a/0119-heroes_1234.png)
![](https://freight.cargo.site/t/original/i/9386f3036155da00c71c13d28ba45dc5d989a603851f120e524ef94178d43d96/Kahn-perfume-2.gif)
![](https://freight.cargo.site/t/original/i/c1307be474dddc915ab72aad4287fa0322d042ff98863d39d04bdfe4a4d8919b/0215_AR_1a.jpg)
![](https://freight.cargo.site/t/original/i/c46cec09bd52816ab4780f5c4e7bbb816708f4e7b36064df6bd3345e0f33ca90/Still-life-2.jpg)
![](https://freight.cargo.site/t/original/i/44e6c115da1c2962005b0d55d718dea86dca32d069385fe5110976b142fe1fb6/Product-0417-ClaireBenoist.jpg)
![](https://freight.cargo.site/t/original/i/90d454b8d95c5a3a014cb6789eb8e685489b490197888642a5f5b0ef953e2705/product-0117-voss.jpg)
![](https://freight.cargo.site/t/original/i/2ae0f57b287a18ea3f182d9849d2cf23db679758e2987fd6aafdd248bfcef576/Product-0717-JiaxiZhe.jpg)
![](https://freight.cargo.site/t/original/i/6f3d1c573c25f1834e0ed4fc541bca5c8a1d59f921d440d6c4c46db85026bc45/Product-1214-Basher.jpg)
![](https://freight.cargo.site/t/original/i/3486fbb8137f38c3867e0c2e4d0c962a921adc14eb6a55bcf20b94facf34c6a5/Product-1113-Agaut.jpg)
![](https://freight.cargo.site/t/original/i/7c9a47f061e97288c740e8a41f333f555ad53b22f9d17771ccea20d89408245e/Product-0714-MBasher.jpg)
![](https://freight.cargo.site/t/original/i/4fc378a2479b16c34c47004ce730c5f0c87395c2331709095ab5e520310e05c4/AR-0614-g.jpg)
![](https://freight.cargo.site/t/original/i/aaada0abf87fa69a805842ee5a7371355699d9a89d6dacba23281aac89e7cc8d/AR-0614-i.jpg)
![](https://freight.cargo.site/t/original/i/96a6508c19b1f7c7fa737e3a9bb6179206a10820444139ee2898e3b2c305fd7d/Product-1017-JElkins1.jpg)
![](https://freight.cargo.site/t/original/i/2cb37a523ee74d50f0fbc3715c8941ab45e1c7318cc8ce75f357c023ea97f0b0/Product-1017-JElkins2.jpg)
![](https://freight.cargo.site/t/original/i/11b4f66833ff59a3e1cbcff4bfb83bdd9f3d3d6c5812f439eeadeb757b621ef7/Product-0215-Gaut.jpg)
![](https://freight.cargo.site/t/original/i/5f987cd2f570ad42ba294812ea194161e90f96fded768af66fd63c0866aea829/AL-Portrait-NovDec13-CharlieClift1.jpg)
![](https://freight.cargo.site/t/original/i/7334babc4949be4cbca0a1fe927d9859b35309b0dbf5f1b83cf2fde07d10eb85/portrait-principals-DustinAskland-3.jpg)
![](https://freight.cargo.site/t/original/i/52c5468345672dba1554a4a07a6079cc682f44659d590294242a6316e7f1e82f/portrait-principals-DustinAskland-2.jpg)
![](https://freight.cargo.site/t/original/i/b59e275b31d6f8ba0d944f68b31a5bf8eaed879dcecdf95e197f0aab918612da/Lettering-2.jpg)
![](https://freight.cargo.site/t/original/i/e66d27567a1b98ddf63d83f75268b32179b47f39bf48bfa1f53dc16285ed80cc/adp-gray1.jpg)
![](https://freight.cargo.site/t/original/i/09da1ae3f8bd0b816e511c66ea8b5bf643456a501871bbe66c1b44185e9e142a/bright-gray1.jpg)
![](https://freight.cargo.site/t/original/i/0aed75fb3a8e61fc94c041dd3d62b367023180d93038ab128a509d819991145d/bmop-gray.jpg)
![](https://freight.cargo.site/t/original/i/bfaadc4f9fb62eca07f748465627d24fd5102903a989454b2bfee699e09cae01/cars-gray1.jpg)
![](https://freight.cargo.site/t/original/i/20b507f75237753d666e941a46353ae88dd794701bdc81c97efc1b5a089b08e5/cut-gray1.jpg)
![](https://freight.cargo.site/t/original/i/c0856ad6e1d24d9a73d45cef34961421cfe6f87051dcc67f7222df5fe9e06937/da-house-gray1.jpg)
![](https://freight.cargo.site/t/original/i/8d4148013f830a5166e56c97d1003b8abc5a98793c4ac39c14f007016e07d0de/design-lab-gray1.jpg)
![](https://freight.cargo.site/t/original/i/ab9794530a79a7b553be6a920d8a1dda79be7d4085f39cc59007a049ec664ec6/driver-gray1.jpg)
![](https://freight.cargo.site/t/original/i/89417ab7000b20fdc9ee5b522b28549de3801ab1a232bd38bc39db653550b3e1/dogwash-gray1.jpg)
![](https://freight.cargo.site/t/original/i/7bf948b97dc391e84b4153925aeb741291de6f22c4e466fc56f3d18459f9e6cd/gary-gray1.jpg)
![](https://freight.cargo.site/t/original/i/6578cad56e75bdcfdfcb5c27de812f4922c6e0f0e8e6ebd905fb30aeb7357027/heidi-gray1.jpg)
![](https://freight.cargo.site/t/original/i/b8fc4db1e049f568b9709b0012ab3f4be4a62821a8bd16fbb39925f1531b8dd4/hound-gray1.jpg)
![](https://freight.cargo.site/t/original/i/ca75f82ca2ba5ff9669b08df478a8d9546fb6741a5b23be5fabfe8d05e28bf05/intica-gray1.jpg)
![](https://freight.cargo.site/t/original/i/73601bba2d3e198955d3136be9259bf6b554132e5164aa0f6aca078e70baed1c/kzk-gray1.jpg)
![](https://freight.cargo.site/t/original/i/e490389eec665331c86272627003ee8233180bebfee00b5106281df159a519ce/kristy-gray1.jpg)
![](https://freight.cargo.site/t/original/i/2a37bc3af2d23a01af1100ef1918b1c1635704d7f9ca4a9cd1fe55eec9c7953d/making-waves-gray1.jpg)
![](https://freight.cargo.site/t/original/i/e11a25ee798814840f4667ef15183b7d07f94af65e9dec66d9142eb4b1afd99a/mausler-gray1.jpg)
![](https://freight.cargo.site/t/original/i/759dcb185a8651fff7cde80f53e01bd13fc1b096508f26810ad7f46d20fe0787/max-gray1.jpg)
![](https://freight.cargo.site/t/original/i/3d4ed936b20002544254520b04a22778831ca9404434912099e2b0b048ec04c5/naoko-gray1.jpg)
![](https://freight.cargo.site/t/original/i/21e893a934856d826cd457c6fdbf2217793a728213dd5435a79ae292c7c6c1ac/qht-gray1.jpg)
![](https://freight.cargo.site/t/original/i/c452be4f72a01aee22673d8064ed22c4887c553996eaf99f924770488ccad094/remodeling-gray1.jpg)
![](https://freight.cargo.site/t/original/i/a578c07362ace3d061c4701121923572aa7eef1813e00accaa52580f732e6b5d/vue-gray1.jpg)
![](https://freight.cargo.site/t/original/i/8f22c1086ec6d6900999e833c0ce238a4d340d1e342adde532930694b0d5fd22/theproject_0_700.jpg)
![](https://freight.cargo.site/t/original/i/cd21f64565403253ac9bf9842fc01c906e67a727884500b60707598d3e52adbc/theproject_1_659.jpg)
![](https://freight.cargo.site/t/original/i/5b45ed93e6c336bf300cd749c320a4c98dc2326600d3a6f4d2963a7ab881aad1/theproject_2_700.jpg)
![](https://freight.cargo.site/t/original/i/976faaf2f65b2a06f775bcf1a376b6f1756d9d5719eef93408acb2b867b8d8a6/theproject_3_700.jpg)
![](https://freight.cargo.site/t/original/i/33c01bfd3e50a0626c98f54222be28136b90ae99e376245b892e10482d5c2343/theproject_4_700-gray.jpg)
![](https://freight.cargo.site/t/original/i/a1a7480503c8b10c02bbde3d351e953575f08a355fadc2eb4daf5d24096b3d85/Arch50-1.jpg)
![](https://freight.cargo.site/t/original/i/d3898f2f92d3c0d44c22083267cc569832aae14d9fd25338c37c2d69e00578a2/Arch50-2018_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/e258f4cf242fb9f1824dfab179e042e61a769f7e627ff29ff5bceb3be21e538f/Arch50-2018a_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/4305d561f35868eabdcd1bba86a68a0be4827b5218e40b13fa38f8fd971a163e/Arch50-2018b_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/168f5dba17ff6621f25212a9ddc3ecbade82c77605d88a7def2449261f96ce4e/Arch50-2018c_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/844977d53841b972795de6b1a15ea61326e62d7f09332406157944591fc54e66/Arch50-2018d_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/db7cea85f82a060fc9e6ed06e5d8cf66843c73d919630e21d65bbd2a7587a379/Arch50-2017a_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/b5674b2b06304d081c3bff47275ec400ba3016763e14bfd9f7a3f429b16df64a/Arch50-2017b_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/85f84ddd70559e24d4771a16808719d95cba0fdae89744220df8be94bb09fe07/Arch50-2017c_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/193eda2b1f8915aaf696940d2045dc3b49f55d8ee6a32c0b943488c7542631b0/Arch50-2017d_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/f4fd6e500b0afbb18f7f2d24929d738f7b410b54c41f6550b8e8c975a88863db/Arch50-2016a3_2500_c2.jpg)
![](https://freight.cargo.site/t/original/i/e1a3857ae24aee818edae38ddfd101c4180ca33b3920ef79eb679204f3dd740d/Arch50-2016b_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/22e9b24b80844bd09a4816fb9d877b2a289e0c8b4152f40d1d7b239afed9781b/Arch50-2016c_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/b4b4d0a2a860f03ac727328885c7bd950ad3334ee05bd328f614806a2bf46400/Arch50-2013a_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/3748e32fdac4966df35dbbf7573e0e21c3ecbf0682795bace1361bc81ba0a716/Arch50-2014a_2500_c.jpg)
![](https://freight.cargo.site/t/original/i/1f79f37deef95f7438f6ffc9828b4c03aea5995a9542a2fa7612bb856eebf0fa/Arch50-2014c_2500_c.jpg)
These annual rankings of the best U.S. firms are created using criteria more interesting than: “Who makes the most money?”. It’s a data visualization package with the stubborn yearly challenge of showing the same content in new ways.
Densely complicated chart from the 9th year by Sara Piccolomini.
![](https://freight.cargo.site/t/original/i/3dd5515f870daf36591de74409540913b791b2f16be93eb271f55a304ed22349/RD-1.jpg)
![](https://freight.cargo.site/t/original/i/645c78be0487a8e7c6c7f97d5b2ecc74df78f195b3138ae460c5b214de95288a/RD-2019a.jpg)
![](https://freight.cargo.site/t/original/i/4b63d4f298fe4acb8f8db6c6fe014088b79a0c0b7f8af73fa84856926d44d80a/RD-2019b.jpg)
![](https://freight.cargo.site/t/original/i/fe1448a5cb9e589efb81b078addfa04d5d5d7dedfd2f55841b0a70be587d7905/RD-2019c.jpg)
![](https://freight.cargo.site/t/original/i/f8af107c7218ee07cc780f3d7bab5db01fab7a815db7e52bccb8fc8e20ab64a5/RD-2019d.jpg)
![](https://freight.cargo.site/t/original/i/19b1de560405ff61e88ff6921a51c2cc6e2e87575c6e4c0c62e8d209413cb00a/RD-2019e.jpg)
![](https://freight.cargo.site/t/original/i/53e131c787ea019b36af54530229e9ee4ff5155d934f40a65cad5439de74cbe1/RD-2019f.jpg)
![](https://freight.cargo.site/t/original/i/5d981e8038fdbfcde6b38ca388396018a69d0f0bb7491f7c60f147527131d926/RD-2015a.jpg)
![](https://freight.cargo.site/t/original/i/dd5214f524c5f7bb1b06a4f495582de8e6b39f8039c71cb1057b2c08dcb2f58e/RD-0715b-2500.jpg)
![](https://freight.cargo.site/t/original/i/169740839d4ea190a8ded8ee6572dbf9009d4d6c33bf24450cfa09f6b715ba38/RD-2015c-2500.jpg)
![](https://freight.cargo.site/t/original/i/f30186306ea060691c66ebbcc9c41b4729a4b2b41011b43013afe7beb2086893/RD-2017-cov.jpg)
![](https://freight.cargo.site/t/original/i/c375fb7b1bb43709ad521471d1d2307735dcbe0632a07360d0731f1f34f0dfbd/RD-2017a.gif)
![](https://freight.cargo.site/t/original/i/f781fa766bfb543bb35c6443a44bf3cc3cfe01efdd716608e946f5b1cc7c699d/RD-2017b-2500.jpg)
![](https://freight.cargo.site/t/original/i/5e73168e1978f16ef6c74e98a30b8793686f95d6db74397beb0d6c0a3b78ff5b/RD-2017c-2500.jpg)
![](https://freight.cargo.site/t/original/i/1c5bb9edeed5bf024145c75cccf8aafb5b9d893ae4889eb312d75783841c1ecc/RD-2017d-2500.jpg)
![](https://freight.cargo.site/t/original/i/c17941e1ab76f5e864c5b4bcbfaf27a52e7b14afb2a30635cb1bcc720b1a367d/RD-2013a.jpg)
![](https://freight.cargo.site/t/original/i/eb1a167c3acfdeb77a9523423819f72ae13571d12cf91735f4d3d78859324cb3/RD-2013b-2500.jpg)
![](https://freight.cargo.site/t/original/i/3b7a63b9c800a2a77eca45e8c8d5ed22c54f7c23e6701a02f84820fa24e2b2e8/RD-2013c-2500.jpg)
![](https://freight.cargo.site/t/original/i/7104a8a1a66063e93d99fb6a34d7c09f6b3b5c261ab2de9cc960e3fc4cf61719/RD-2013d-2500.jpg)
![](https://freight.cargo.site/t/original/i/88ff4a45c4801ab7c13fac92bd193f304da1ef2d37bc73f7135b59fc974f2788/RD-2013e-2500.jpg)
![](https://freight.cargo.site/t/original/i/ace4cea044bfc95a32f2f2500083381adafbdc57afb12521f41a5f00eb7949d7/RD-2013f-2500.jpg)
![](https://freight.cargo.site/t/original/i/09d1121b57d72c910d5405a34efdd30eb207fdf6f4c1d509b173e211bc00800f/RD-2013g-2500.jpg)
![](https://freight.cargo.site/t/original/i/e5756092faaa99060e41e9c2f83cdfaba405118aa94bbea6170a46a0caac3c3a/RD-2013h-2500.jpg)
![](https://freight.cargo.site/t/original/i/f1fb4960e34fc2a486aee0dbe001e37bac751b3f434cc40350a451246e13421e/RD-2018a-2500.jpg)
![](https://freight.cargo.site/t/original/i/de4f516f0d94066c05d9639c7a5caec2ec66b24a72bdb3be9a1617f1d36b388b/RD-2018b-2500.jpg)
![](https://freight.cargo.site/t/original/i/f08eb3d760d9892e30b33af5ae57b2324a8f1285e631518d8f8798f6ce191e6a/RD-2018e-2500.jpg)
![](https://freight.cargo.site/t/original/i/cf9aef8c94ed527f38104c188fddf7ed028156d0837aab228d10b844ad366296/RD-2018c-2500.jpg)
![](https://freight.cargo.site/t/original/i/f16ec70a67cb553d3d18135c46a364cc2d4d4f9a2b1df207a15527bf7f1f732a/RD-2018d-2500.jpg)
![](https://freight.cargo.site/t/original/i/2aa2a100ee234f766640500b9813ba058b6e7d06ea6d664a4d8fcd4c350710b7/RD-2018f-2500.jpg)
![](https://freight.cargo.site/t/original/i/ea4e414a1fdd59ee4ca9ed0c5b894d97ac9989b9e37deb5143e505153556a9d9/RD-2014a.jpg)
![](https://freight.cargo.site/t/original/i/19e3702e919d7dddb9195543f73e28c48b3e6733acf9ed79ceafe5b2fbb5cdc6/RD-2014b-2500.jpg)
![](https://freight.cargo.site/t/original/i/b40e281e89514c72e93b4da36b6e7905bcaf9c6f3c3c0128914846cf559213a9/RD-2014d-2500.jpg)
![](https://freight.cargo.site/t/original/i/4a7ccde19f737f78fcc83d8346c67f57fa4c353774c15a5abbfe5d367c943894/RD-2014e-2500.jpg)
![](https://freight.cargo.site/t/original/i/a3b2c3fa4ac9f6fde6a05f2fc29211b6a96dbf46c2bb5474f763ed3771e7fa29/RD-2014f-2500.jpg)
Everything gets weird in the R+D Awards. Three cheers for process and prototypes, spot inks, and more-experimental-than-house-sans lettering. An inkjet printer hacked for felt-tip markers is a personal favorite.
Commissioned photos by Amanda Ringstad, Alex Fradkin, Justin Fantl, and Bruce Peterson. Lettering by Ramon Carreté and Penjet.